
I've been there, sailing the ocean for days while enjoying an endless buffet and swimming pools at sea. It's tempting, but... is it worth it?
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A Dream or a Nightmare?🌒
Every year, millions of travelers embark on enormous cruise ships in search of the dream vacation experience: sun, sea, and every comfort. Although the industry sells the dream of uncomplicated exploration, there is growing evidence that makes us ask: at what price?
According to the United Nations World Tourism Organization (UNWTO) and the World Sustainable Tourism Council, sustainable tourism fully considers the present and future economic, social, and environmental impacts. It also aims to address the needs of visitors, the industry, local communities, and the environment equally.
This is not a niche category, but rather the standard to which the entire tourism industry should aspire.
Photo by Christian Lambert on Unsplash
So where do cruise ships fit in that picture? The answer, backed by data from environmental organizations and scientific studies, is uncomfortable — and worth knowing before you book your next voyage.
The scale of the problem: what cruise ships actually emit ⛴️
33.7M | 8× | 1B+ |
|---|---|---|
passengers expected in 2025, up from 32M in 2024. | more carbon emissions than equivalent land-based vacations. | gallons of sewage are discharged into the ocean per year. |
The numbers are stark. According to an analysis by the International Council on Clean Transportation, cruise ships emit approximately 250 g of CO₂ per passenger-kilometer.
A study cited by Friends of the Earth reveals that the average tourist increases their carbon footprint eightfold simply by embarking on a cruise, compared with a land-based vacation of equivalent duration.
It's not just about carbon. A single cruise ship generates approximately one ton of solid waste per day and emits greenhouse gases equivalent to those of 12,000 cars, according to figures published by Sphera.
The U.S. Environmental Protection Agency estimates that a ship with a capacity of 3,000 passengers produces more than 176,000 gallons of wastewater per week; wastewater that, even after partial treatment, contains heavy metals, nutrients, and chemicals that are not biodegradable and are released into marine ecosystems.
Photo by Doug Bagg on Unsplash
"Cruising remains one of the most harmful forms of travel to the environment and human health."
The cruise industry is also responsible for discharging approximately 1.5 gigatons (a quantity difficult to quantify) of toxic wastewater annually from scrubbers.
It's important to note that scrubbers are systems designed to reduce air pollution from ship exhaust, but they do so by removing pollutants from the air and releasing them into the ocean.
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What the industry says it is doing VS what the data shows 📈
Net-zero emissions goals are not new, and the cruise industry is no exception.
The Cruise Lines International Association (CLIA) has committed to achieving net-zero emissions by 2050. To this end, it regularly publishes reports highlighting investments in transition fuels, advanced wastewater treatment systems, and shore power.
Some companies, such as Hurtigruten and Ponant, have genuinely invested in cleaner technologies: wind-assisted propulsion, hybrid engines, and certified sustainability frameworks.
Although these may seem like real efforts, independent assessments tell a more complex story.
Friends of the Earth’s 2024 Cruise Ship Assessment Report evaluated 21 major cruise lines, with a total of 243 ships, against four criteria:
Wastewater treatment.
Air pollution reduction.
Water quality.
Scrubber use and transparency.
The result: only eight lines achieved a rating higher than D+.
Five cruise lines owned by Carnival Corporation received failing grades, and Carnival has been among the industry’s biggest polluters for years.
Photo by Jay Bee on Unsplash
One of the most heavily promoted "green" solutions in the industry—liquefied natural gas (LNG)—has faced serious criticism.
The Dutch Advertising Board ruled that MSC Cruises' claims about LNG as a sustainable fuel were false and misleading.
Meanwhile, Friends of the Earth describes LNG as a "greenwashing fuel source" that increases the industry's climate footprint rather than reducing it.
Thus, transparency remains a critical issue. Some cruise lines refused to disclose data on their environmental performance to Friends of the Earth, resulting in automatic failing grades in that category.
This is the result of a revealing decision by companies that promote themselves as responsible stewards of the marine environment.
Do their sustainable practices actually work?🪸
Some do — in isolation. Shore power connections allow docked ships to shut off diesel engines and draw from local electricity grids, reducing port-side air pollution.
Advanced waste treatment systems can meaningfully reduce the toxicity of wastewater discharge.
A handful of smaller expedition lines have made genuine structural commitments: Ponant offsets 100% of its emissions and conducts environmental impact studies before designing any itinerary, while Star Clippers operates on wind power up to 80% of the time.
These examples matter.
But they represent a tiny fraction of global cruise capacity. The majority of the industry — hundreds of ships carrying tens of millions of passengers — continues to run primarily on heavy fuel oil and LNG, discharge pollutants into some of the world's most ecologically sensitive waters, and oppose the regulatory changes that would force real reform.
Photo by jonathan leonardo on Unsplash
A study published in August 2025 in the Journal of Sustainable Tourism found that emissions from onboard hotel services in Antarctica were higher than anywhere else in the world, precisely in the region where the ecological stakes are highest. The ships are literally dirtiest where the environment is most fragile.
"Most cruise lines are making surface-level changes, nothing to substantiate real sustainability. Towel reuse programs and LED lightbulbs are great, but when you're spewing millions of gallons of black water over marine life, these changes are minuscule at best."
Are cruises something to avoid? Here is an honest answer. 🚫
My most honest recommendation and the shortest answer is: yes.
For me, it's hard to ignore the bigger picture. For the vast majority of travelers who book conventional cruises, the environmental impact is not positive.
Eight times more emissions than a land-based vacation.
Billions of gallons of ocean pollution annually.
An industry that invests huge sums in sustainability marketing while resisting regulations that would make it a reality.
These aren't marginal concerns. They're systemic problems.
But to be fair, not all cruises are created equal. Small expedition lines with genuine sustainability certifications, sailing propulsion, and complete environmental transparency are in a different league than a 7,600-passenger floating resort burning fossil fuels in the Caribbean.
If you're set on taking a cruise, opt for smaller, certified operators. Steer clear of the major cruise lines.
Photo by Trac Vu on Unsplash
Sustainable tourism invites us to consider not only our own experiences as travelers, but also the negative impacts on the places and people we visit.
In this sense, the cruise industry, as it currently operates on a large scale, falls far short of actions that benefit us all as humanity.
The decision to embark on a cruise or not is yours, but keep in mind that it should ALWAYS be an informed one.
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